in the connection era where i can share tweets with local newscasters to get information related to my hometown area from hundreds of miles away, why do our organizations still follow a top-down approach to information dissemination?

your boss’s boss’s boss has something to share with everyone, so she tells your boss’s boss. then your boss’s boss tells your boss, this way he can tell you what his boss’s boss’s boss wanted everyone to know.

that simply takes way too long. plus, along the way, pieces of the news get misinterpreted and imagination and rumor fill in the gaps in between. now the whole message has changed and no one is better off for having had the information passed along to them.

the tools and technology exist to allow upper management to share information directly—and engage in conversations—with everyone inside their organization quickly and efficiently.

the only thing that’s missing is the desire for openness.