we all live for the breakthrough. that moment when we finally close that long-term deal. when we finally patch that killer bug in our code. when we finally come up with the perfect name for that new marketing campaign.

that sudden rush of adrenaline.

but the secret to the breakthrough is that it’s rarely ever sudden. it’s the product of long hours and hard work all building up upon itself. one insight unlocks the next, which offers clues about the next, until finally all the pieces of the puzzle are uncovered.

all steps lead somewhere. remember big things take big time.