that's not a conversation
“i have this idea that i think might work.”
“oh, that’ll never work. [insert reason why].”
that’s not a conversation.
in fact, that’s the direct opposite of a conversation. that’s stomping on a dream.
instead of listing all the reasons why you’re different from your competitors, or how your organization’s goals are unique and special, or trying to explain to someone how it didn’t work for you before when you tried it with some other clients, or just giving people grief because you get nothing but grief and want to share your misery—try having a conversation instead.
ask the person how they think it will work. ask what kinds of strengths, weakness, opportunities, and threats (SWOT) they see. gauge their passion for what they’re talking about. find ways to feed that passion. discuss alternatives. ask questions to narrow down larger topics into the most basic and most important element. then—after all that is done—perhaps your reason why it won’t work will still be a good one, but you should at least have the conversation.
and maybe if you have an idea it’s just your job to ignore everybody and do it anyway. or at least start looking for people who share the same crazy ideas as you.