how do you treat your best customers?
- give them discounts on future purchases?
- give them free products?
- send them birthday cards?
- forgive them when they make a late payment?
- offer to work with them to reduce their costs?
or, do you…
- offer discounts only to new customers?
- raise their subscription fees with everyone else?
- only talk to them when you’re billing them?
- raise their rates when they make a late payment?
- try to upsell them to a more expensive plan or product which oversteps their needs?
if you care about people, they’ll care about you. brand loyalty goes in both directions.