i saw a stat yesterday. it said only 13% of employees are ‘engaged’.
if we’re talking about establishing meaningful contact between organization and employee, do we honestly feel we can solve that problem with a newsletter? with a social enterprise application? if 87% of your people don’t feel a strong connection to the organization, it’s probably because you have ineffective leaders and a broken culture. a quarterly newsletter isn’t going to fix that.
it’s time to wake up and get serious.