a wireless company that offers to buy-out the contract of a new customer but forces their loyal customer of over ten years to pay the full, non-subsidized price for buying a new phone.

the rental company that offers new lessees a rebate on their first month’s rent but asks their long-time resident to still pay full price when they renew their lease.

the magazine company that gives away limited edition issues to new subscribers but existing customers have to visit a bookstore or newsstand to purchase the issue.

every decision you make about your customers makes a statement about the kind of company you are. and if you spend more time trying to impress and win over the johnny-come-latelys of the world instead of showing appreciation for the loyal customers who got you where you are today, that’s about the loudest statement that you can possibly make.