you’ve been thinking about an idea for a while now. a new product, a new service, or maybe just updates to an older one. it’s been on your mind, in your dreams, and manifested itself in doodles during long and uninteresting conference calls. it has a name, it has a logo, it has a color scheme and all the things we like to give our ideas to make them seem more alive.

but it’s not alive yet.

it’s still an idea. it’s still on paper. it’s still waiting for you to make a go of it. it’s still waiting for you to get over the fear of trying. time’s wasting, and time is money. you can’t afford to wait any longer; some things in life are that important.

time to go to work.