talent is valuable. but talent also cheapened if you don’t back it up with consistency. to say that you’ve done something impressive is great, but to say that you can consistently produce impressive results is rather extraordinary. it will set you apart from all the rest.

too often we try augmenting our talents before we nail down the consistency part. instead of trying to operate at a higher level, try consistently operating at your current level first. when you do, you’ll know that you’re finally ready to make the jump.

and along the way you’ll start to build a reputation—one that says you can get the job done. every time.