bait and switch time—i don’t have 5 reasons why you’re going to click this link. i just wanted to prove that i could make you visit this site. i wanted to show that i can do all the things that other people do to get page views and higher click-through rates and more ‘impressions’ on social media.
i wanted to show that i can manipulate you.
the real point of this is to hold up a mirror for you to look at yourself. are you floating around the web from site to site, clicking on links knowing that it’s content that you can rush through quickly (just skim the bullet points), or are you really out there seeking knowledge and honest opinion? are you giving your time to the people and sites that honestly deserve your attention? have a think about your online habits. are they useful or not?
your time is valuable. use it wisely.