a lot of effort goes into making different types of work products. still more effort needs to be done to make those work products worthwhile for the end user. and, believe it or not, even more effort goes into making those work products easily repeatable and scalable.
it’s all about infrastructure.
but sometimes â€” even though you try to approach it from the right angle â€” people don’t care about the process, what it took to get where you’re at, or what vision you have for where you’re going to get to. sometimes people just want the beef.
and they want more of it.
so what do you do when leadership, the boardroom, the market, asks “where’s the beef?!” two things:
- give them the beef
- pray like hell it doesn’t come back to bite you in the ass