the best presentations, the best ads, the best marketing campaigns, the best educational courses and teachers, the best mentors all work because of one very simple fact: they convince you that you are the type of person who does a particular thing.

i am someone who is interested in making a change.

i am someone who has the same exact problem.

i am someone who cares about this issue.

i am someone who sets trends.

i am creative in my thinking.

i am an early adopter.

i am a risk taker.

i am.