outside the box thinking requires that you step outside the box.
it seems obvious when you say it out loud, and indeed it is. why, then, do so many people continue to focus on their own swim lane? why do so many eschew time for play? why do so many write-off the consumption of media like podcasts and blogs?
some of the best ideas are remixes—mashups, really: taking principles from one idea and applying them to an altogether different concept.
what you spend your time on doesn’t always have to be related to your work. it just has to spark your curiosity.